YouTube: How To Use It For Small Businesses

YouTube: How To Use It For Small Businesses

YouTube is home to more than 2 billion users worldwide and drives more than 30 million daily visits, making it a great platform for small businesses looking to market with video content.

Video is extremely engaging and useful for many types of businesses. Creating a YouTube channel for your business offers a centralized platform for your audience to view and engage with your videos.

Completely fill out your YouTube profile and follow these tips to upload engaging video content that will resonate with your audience and grow your followership.
This article is for small businesses looking to improve their marketing strategy by adding video content and boosting engagement with their audience.

Since its launch in 2005, YouTube has become a modern media powerhouse. Currently, YouTube has more than 2 billion users worldwide and 30 million daily visitors. Nearly 500 hours of video are uploaded to the site every minute, with more than 2,400 channels that exceed 1 million subscribers. The platform was purchased by Google in 2016 and currently ranks No. 2 for global and domestic web traffic, according to Alexa.

Marketing is moving toward video over static content, and YouTube is a key player. For an individual user, the site appears straightforward, but it’s more complicated if you want to use it to market and grow your business. Here’s what you should know to use YouTube for business. Buy youtube views and make your channel better!

How to set up a YouTube channel

These guides break down the process by which you can set up a YouTube channel for your small business. Each examines an important element of creating and optimizing your YouTube channel.

Signing up for a business YouTube account

Most social media networks require you to set up an account before you can view content. That’s not the case with YouTube; you can view content without a YouTube account. However, an account is required for your company to upload videos and engage with other users. Membership is also required to view videos flagged as adult content.

Follow these steps to create your business YouTube account:

  • Sign in to your company’s Google account. If you use Gmail for your business email, you’ll use the same username and password for your YouTube account that you use for Gmail. Alternatively, you can create a new Google account that you use solely for YouTube business purposes.
  • Once signed in, visit YouTube’s homepage. Double-check that you’re signed in to the appropriate business account instead of your personal YouTube account.
  • Click on your Google account’s avatar. You’ll find this in the top right corner. It’s a small circle containing your picture (or your company’s logo if you’ve set that as your email address’s picture).
  • Click on “Your channel.” This option will appear in the dropdown menu that displays when you click your avatar. It’s the top option in the first batch of icons.
  • Choose “use a business or other name.” You’ll need to select this option to get started with a business YouTube account. You can then enter your company’s name.
  • Click “Create.” Then, voila! You have a business YouTube account.

Once you’ve taken these steps, return to the YouTube homepage. In the top left corner of the page, there is a dropdown menu with quite a few options. There are links for the homepage, trending videos, your library and your subscriptions. Your library lets you organize which videos you’ve watched, liked and saved for later. Under your subscriptions, you can see all the channels you’re subscribed to and receive notifications when they’ve uploaded new content.

In the top right corner of the page, there are four buttons. The one closest to the center, which is an icon of a video camera, directs you to the page where you upload a video. The middle icon, a square comprising nine smaller squares, is for YouTube apps. The next one, the bubble icon, will take you to messages. The next button is an icon of a bell, and it notifies you of your account activity, such as a new like or comment. The one closest to the right side, which is an icon of your profile picture, will direct you to your account information pulled from Google.

Key takeaway: You can create a YouTube channel for your business to begin uploading video content that your audience can view, like, comment on and subscribe to.

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Customizing your YouTube profile
Once you’ve signed up for YouTube, you’ll need to customize your profile with your business’s information. Every user is assigned a channel according to their username, and you’ll be given a specific URL so other people can find your channel through a direct link – but you’ll need to do more than the basics to stand out from the competition.

Take these steps to customize your channel:

1. Add channel art.

YouTube channel art is similar to a Facebook or Twitter banner. This header is a great place to add your business’s logo and tagline.

Your profile photo (also known as a channel icon) and channel art should represent your brand clearly through high-quality photos. If you don’t upload a photo or art, YouTube will fill in generic images for both. However, your profile photo is pulled directly from your Google account and must be uploaded through Google, not YouTube. It will take a few minutes to sync your Google profile photo to your YouTube account.

These are the ideal dimensions for YouTube channel art files:

Channel icon: 800 x 800 pixels (displays as 98 x 98)
Channel banner: 2560 x 1440 pixels, though for mobile and web use, the “safe” dimensions are 1546 x 423 pixels.
Given the large size of these files, it’s important to use high-resolution images (ideally 300 dpi) for your channel icon and banner. You’ll best understand whether your channel icon and banner will look good on your page if you spend ample time toying with YouTube’s preview and cropping tools. Don’t be afraid to use this tool several times to perfect your images. If your page looks subpar, visitors will be less likely to stick around and explore your content.

2. Fill in your business info.

It’s important to share information about your business, its services and so on. You can do this in the About section of your YouTube account while adding your website as well as your company’s tagline.

Start with your About section’s channel description. Keep it short and sweet: You just need a concise mission statement with at most three links and a minor call to action. Then, scroll down to the “email for business inquiries” box and put the appropriate email address there.

Finally, you’ll encounter the Links section. There, you can add whatever links you want: your business website, your other social media pages and any other webpages to which you want to direct your viewers. You can include as many as five links and up to 30 characters of customized hyperlink text for each. The more links you have, the higher your chances of driving traffic to your business website and engaging your YouTube viewers.

As you write the copy for your channel description and links, you should use keywords to increase your visibility in YouTube searches. We’ll discuss that in more depth later.

3. Create a channel trailer.

While optional, a channel trailer – a brief video that introduces viewers to the content they’ll find on your YouTube channel – is an excellent customization option to increase YouTube viewer engagement. Once you add this trailer, it will appear on your account’s homepage when viewers visit, helping to reel them in and acquaint them with your brand.

Key takeaway: You should completely fill out and customize your YouTube channel to stand out on the platform.

Interacting with others on YouTube
There are several ways to interact with other YouTube users.

4. Engage with similar content uploaded by other users.

Like and comment on videos uploaded by other users. Not only might those users stumble upon your videos and channel, but anyone else who sees that comment or like might as well. Do this with videos that have a similar topic, interest or theme as yours to attract new viewers.

5. Display content uploaded by other users.

In addition to liking and commenting on other users’ videos, you can highlight featured channels and your liked videos on your own account. In doing so, you show that you’re active in your industry’s YouTube community and direct traffic – a much-needed internet commodity – to other YouTube users in your realm. Be sure to highlight videos that are relevant to your viewer base and not uploads from your direct competitors.

6. Curate playlists.

If any of your videos follow a consistent theme, organize them together. Perhaps you upload a video every Friday morning; you could compile all those videos into a “Friday series” playlist. Your playlists will appear on your channel’s page, right below your uploaded videos.

7. Upload content regularly.

Especially if you’ve developed a decent pool of subscribers, viewers will be counting on you to create, edit and upload new content. This adds relevance to your brand. This also applies to any other website where users can follow and engage with your content.

“Be consistent,” said empowerment coach Michelle Baxo. “I found that I was building the most traction when I did a weekly post at the same time and notified [subscribers on] my social networks.”

8. Use clickable links to reference other content.

At the end of videos, you’ll notice many videos reference previous, relevant or even newer content with a clickable link inside the video. You can add these while editing your video in the site’s video manager. This feature can also link to any pages or sites your video covers.

9. Work with top content creators to place products.

Popular YouTubers, especially those with frequently trending content, have hundreds of thousands to millions of subscribers constantly watching their channel. It could be a great business opportunity to reach out to them as a potential sponsor. Many YouTube personalities place products in their videos, which gives a specific brand a larger audience than usual.

10. Use YouTube stories.

YouTube recently created YouTube stories, which are similar to Snapchat or Instagram stories. A story is a collection of short videos that can remain visible for a day or until they’re deleted. Google is now testing Al to swap backgrounds in stories, running a beta version of it with some content creators.


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